Covering Wisconsin
Radio & Television
Statewide TV/radio ads for 2 weeks on 51 TV stations, and 216 radio stations, multiple times a day (3 additional weeks sponsored by Security Health Plan, Common Ground Healthcare Cooperative, Anthem Blue Cross Blue Shield, and Molina Healthcare)
Number of ads played: 8,893
Radio: 7,666 ads on 162 stations
TV: 1,227 ads on 36 stations
Spanish Radio ads specific to public charge:
344: 30 second radio spots at La GranD, LaZ, Bustos Media
161: 30 second spots at radio caliente
100: 60 second spots at La Movida
Total spots: 605
Three television advertisements recorded by Covering Wisconsin staff to speak to the various communities within the state of Wisconsin.
Special Enrollment Period 2021
Billboard & Outdoor
135 billboards in heavily traveled regions and those hard hit by unemployment, estimated to reach over 29 million impressions
Metro Busses
51 Bus placards: Madison, Milwaukee, Janesville, Appleton, Oshkosh, La Crosse, and Green Bay
Social Media
Social media statistics October 26th - December 15th:
Facebook:
10 Ads Boosted
Overall Post Reach: 327,977
Post Engagements: 91,208
15+ Second Video Playthrus: 87,580
Link Clicks: 3,283
Twitter:
45 Tweets
Tweet Impressions: 99,253
Profile Visits: 809
Milwaukee Specific:
Facebook/Instagram:
Total posts: 63
Overall post reach: 876,213
Post engagements: 4,841
Link clicks: 8,432
“Give the gift of health insurance”
“Time is running out”
“Think you can’t afford health insurance?”
“Talking Turkey about health insurance”
“How much can you save on health insurance?”
“Bee smart about health insurance”
“It’s spooky to go without health insurance”
“Healthcare.gov is open again”
“Old Man Elmer”
Enrollment Assistance
Total enrollment assisters FTE: 14.2
Counties served by enrollment assisters: 72 (Statewide)
Total agencies providing enrollment assistance: 10
Number of enrollments completed 2,164
2-1-1 Statewide Partnership
211 statewide partnership allowed for streamlined assister contact:
Warm-transfers to assisters in consumer's local area
Opportunity for call-back by CWI navigators
Direct scheduling of appointments in Connector Tool
Outreach/In-reach
20 community serving agencies working around the state to increase awareness of Open Enrollment and public benefits
Heightened attention to communities and populations including: rural, suburban, urban, FQHC patients, farmers, Black, Latinx, Hmong, and immigrant residents
Data-driven outreach to consumers who have applied to Medicaid/BadgerCare before, but have been denied
Created an outreach toolkit for Open Enrollment as well as Public Charge with 4 different media formats (also in Spanish) for partners around the state to personalize and share with their communities
Open Enrollment In-reach and Outreach:
Print material:
Mailers directly to consumers: 183,506
Flyers or outreach cards distributed: 17,453
Consumer materials mailed: 8,276
Mailers to businesses: 6,000
Magnets distributed: 500
Phone, Email or Text:
Consumer phone calls: 1,747
Consumer text messages: 25,612
Emails: 57,950
Education and Referrals:
Consumer education/referrals: 2,254
Outreach to other agencies: 191
Virtual event attendees: 331
Influencer collaborations: 19
Local Promotions:
17 Newspaper/Magazine ads (English and Spanish), reach: 10 cities & over 222,000 impressions
Articles in 2 Newsletters
Personalized radio ads at 7 different stations
70 social media posts: 87,744 impressions and 2,644 likes or shares