Health insurance when you’re pregnant
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Welcome to the Covering Wisconsin Maternal Health Page
This page is intended to help you learn more about health insurance when you’re pregnant, including resources for parents, and outreach resources for community partners.
Starting June 1, 2026, most people who are enrolled in full-benefit Medicaid coverage, like BadgerCare Plus, on the date when their pregnancy ends can get postpartum healthcare coverage until the end of the 12th month after their pregnancy ends.
People enrolled in BadgerCare Plus as a pregnant person or in their 60-day postpartum period on or after May 31, 2026, will have their postpartum healthcare coverage automatically extended to 12 months.
If your postpartum period ended March 31, 2026, or April 30, 2026, and you no longer have BadgerCare Plus or other Medicaid coverage, call your County BadgerCare Plus/Medicaid office and ask to reopen your BadgerCare Plus postpartum coverage for the remainder of your 12-month postpartum period. You can also ask for coverage for months in the past.
Do you have BadgerCare Plus Prenatal Plan limited healthcare benefits for pregnant people who cannot get BadgerCare Plus because of their immigration status or who are in prison or jail? Then, you will get Medicaid Emergency Services coverage after the end of your pregnancy to cover postpartum care for 60 days.
People currently enrolled in Family Planning Only Services or BadgerCare Plus with a premium will be automatically reenrolled into the BadgerCare Plus postpartum category for the additional 10 months.
Pregnant and need health insurance?
BadgerCare Plus is state of Wisconsin Medicaid.
It pays for your health care while you're pregnant, the baby's delivery, and up to 2 months for moms after the baby is born.
You may qualify for BadgerCare Plus if:
You are pregnant
Your household’s monthly income is equal or lower than:
Coverage for the new baby
If you qualify for BadgerCare Plus:
Get BadgerCare Plus for your baby and then see if other family members qualify.
1. Call 1-800-362-3002 and ask for your county agency phone number. Tell the county agency you had a baby.
2. Say you need BadgerCare Plus for the newborn and any other children in your household.
3. Ask if the adults in your household also qualify.
To sign up or learn more about BadgerCare Plus:
Go online:ACCESS.wi.gov
Get help from a local agency: Call the 2-1-1 helpline and ask for local help near you to sign up, or Click Here to find your county agency phone number.
If you qualify for HealthCare.gov:
HealthCare.gov is the federal Health Insurance Marketplace.
If anyone in your family does not qualify for BadgerCare Plus, they might qualify for help from the Marketplace.
Sign up within 60 days of the baby’s birth or during the Open Enrollment period from November 1st to January 15th.
To sign up or learn more about HealthCare.gov:
Go online:HealthCare.gov
Get help from a local agency: Call the 2-1-1 helpline and ask for local help near you to sign up.
If you can’t get insurance go to a free clinic or community health center near you. To find a clinic, call 2-1-1 and ask for help finding a local Community Health Center (CHC). They often have financial help to lower your bill.
You may qualify for BadgerCare plus if you are pregnant, or have a household income below a certain amount. Already have health insurance? You may still qualify based on income.
Check the tool on the right-hand side of the screen to find out what you might qualify for.
What if I can’t get insurance?
Other Resources for parents
The Well Badger Resource Center is Wisconsin’s health information and referral service, connecting you to the social, health, and government programs available in your community.
These programs can include food assistance, health care services, child health resources, and more.
WIC: The Special Supplemental Nutrition Program for Women, Infants, and Children. WIC serves those who are pregnant, breastfeeding, or postpartum, as well as infants and children up to age five.
Foster parents and relatives may also apply on behalf of an infant or child in their care.
Outreach Resources for Community Partners
Check out our free-to-download toolkit of community resources including social media posts, printable outreach cards, and printable fliers. If you’d like to customize any of the material below with your logo and phone number, please reach out to Tina Marshalek at tina.marshalek@wisc.edu
For additional resources that support immigrant families, visit the Wisconsin Collaboration on Immigrants and Public Benefits.
Printable Outreach Cards and Fliers
Social Media Materials
