Covering Wisconsin

Impact Report 2024

Record numbers of Wisconsin residents participated in the 2024-25 Open Enrollment period for the Affordable Care Act (ACA) Marketplace.  

In all, a total of 313,579 Wisconsin residents selected Marketplace health insurance plans, an 18% increase over the 2023-2024 Open Enrollment period. 

These record numbers were made possible through the wide and multi-faceted reach of Covering Wisconsin’s 2024 promotion, education, and enrollment efforts shown here.  

A family of five sitting in a field of orange flowers during sunset, smiling at the camera.

Enrollment Workforce Capacity

Navigators help consumers review their health plan options, renew or enroll in coverage, find financial assistance, resolve billing or coverage problems and file appeals.

Additionally, they actively work within communities to raise awareness and educate professionals at community organizations about publicly available health insurance and what to do in the case of health insurance scams.

  • 242 professionals earned full licensing credits through Covering Wisconsin training

  • 42 individual licensed and certified Navigators statewide

  • 10 Navigators bilingual in Spanish

  • 3 Navigators bilingual in Hmong

  • 4 Navigators with Tribal membership or heritage.

  • 9 subcontracted Navigator partner agencies 

Map of Wisconsin counties color-coded to show different health agencies, with county names labeled and various agency abbreviations and their coverage areas

Navigators are stationed around the state and are essential in connecting Wisconsin residents (from all 72 counties) to healthcare coverage. Navigators are federally-licensed to provide free help year round and help anyone in Wisconsin secure health insurance coverage, seek timely care, and navigate the healthcare system. 

Consumer Assistance & Enrollment

97,013

Coverage Services delivered directly to consumers

Outline of three people inside a speech bubble

12,659

Individuals assisted with Marketplace enrollment, with 4,041 Marketplace enrollments completed

Icon of a headset with a microphone, representing customer support or communication.

5,615

Medicaid applicants helped

Outline of the state of Minnesota with a medical cross symbol inside it, surrounded by a circle.

Statewide Marketing Reach

A promotional graphic offering free assistance with health insurance, featuring a smiling woman pointing to the text. The background includes colorful abstract shapes, and the graphic includes links to HealthCare.gov, BadgerCare Plus, and Medicaid. The bottom left corner shows the Wisconsin cover and engage in health message.

15,384,975

Digital impressions through social media, streaming TV, and Google ads

4,200,000

Consumer-Facing Social Media and Google Appearances

229,405 

Clicks from digital ads

A diverse group of smiling young adults taking a selfie outdoors with a cloudy sky in the background.

Incoming Traffic Generated

Screenshot of the Covering Wisconsin website homepage with a navigation menu at the top, a main headline 'Connect to Care, Engage in Health,' a subheading, and a chat window on the right showing a health insurance chat conversation.

346,000

Total visits to CoveringWI.org and WisCovered.com landing pages

12,000

Phone calls to Covering Wisconsin

5,137

Referrals from 2-1-1 helpline about health insurance

25,098

WebChat uses

Homepage of WisCovered with a family of two children and an adult, with a health insurance chat popup on the right side.

Outreach and Education

In 2024, Covering Wisconsin Navigators participated in 239 informational and tabling events educating the public about key health insurance terms, concepts, and programs.

We further gave 141 trainings for organizations who then help share health coverage information with their communities.

114,893

People attended information, tabling, and/or enrollment events

15,653

Conversations with consumers about health insurance resources at events

A group of diverse people working on laptops in an office, with two women in the foreground examining a computer screen.
A flyer promoting free health insurance assistance with a photo of a diverse family smiling outdoors. Includes information for scheduling an appointment via phone, website, and QR code, with logos for Covering Wisconsin and their tagline.

40,619

Total materials distributed including outreach cards, How-To sheets, fliers, business cards, and others.

24,744

Outreach Cards distributed

9,563

How-To educational sheets shared

Informational flyer from BadgerCare Plus with guidance on what to do if sick or hurt, including calling your doctor’s office, calling a 24-hour nurse hotline, going to an urgent care clinic, and options for medical emergency assistance. The flyer emphasizes making sure your insurance is active before seeking care and lists symptoms your doctor can help with, like earaches, cough, fever, and migraines. It includes contact numbers and websites for Wisconsin healthcare resources, with color-coded sections and icons for phone calls and clinics.

Regional & Affinity Networks (REN)

Since 2023, CWI has hosted and extended funding support to these regional, affinity, and statewide networks. RENs provide a venue for state and local partners to stay informed about policy changes, enrollment trends, and on-the-ground consumer situations. 

RENs offer an opportunity for outreach and messaging coordination among enrollment assisters, health plans and systems, and governmental agencies.

  • 10 RENs: 8 regional and 2 affinity enrollment networks, including the Hmong Enrollment Network and Latine Enrollment Network 

  • 2,335 members, with over 400 members attending meetings per calendar quarter

Map of Wisconsin showing enrollment networks by region with color-coded areas: Northwest in blue, Northeast in purple, Central in green, Southwest in yellow, Western in orange, Southeast in purple, and East Central in pink. The Milwaukee Enrollment Network (MKEN) in red is in southeast Wisconsin.
  • Black and white portrait of a young man in a suit and tie, smiling at the camera.

    Milwaukee Enrollment Network (MKEN)

    Justin Rivas

    jrivas@mkehcp.org

  • Close-up black-and-white photo of a woman smiling, with long dark hair and dark eyes.

    Latine Enrollment Network

    Lourdes Godinez

    lourdes@micentro.org

  • A woman with short hair, glasses, and lipstick, looking at the camera in black and white.

    East Central Enrollment Network

    Julia Garvey

    julia.garvey@thedacare.org

  • Black and white portrait of a woman with curly hair, smiling, wearing a black top, in an indoor setting.

    Southeast Enrollment Network

    Caroline Gomez-Tom

    caroline.gomez@wisc.edu

  • A black and white photo of a man wearing glasses and a patterned button-up shirt with a zipper pocket, standing in front of artwork on a gallery wall.

    Northeast Enrollment Network

    Tony Lee

    anthony.lee@wisc.edu

  • A man wearing glasses and a dark shirt, sitting indoors in front of a sign that reads 'For Rural Health'.

    Northwest Enrollment Network

    Mike Rust

    mike@safetyweb.org

  • Black and white portrait of a young woman with shoulder-length dark hair, smiling, wearing a patterned top, indoors with blurred artwork in the background.

    Central Enrollment Network

    Tina Marshalek

    tina.marshalek@wisc.edu

  • Black and white portrait of a smiling woman with curly hair, wearing a black top, indoors with blurred artwork in the background.

    Southwest Enrollment Network

    Caroline Gomez-Tom

    caroline.gomez@wisc.edu

  • A woman smiling with shoulder-length hair, wearing earrings and a patterned sleeveless top, indoors with curtains in the background.

    Western Enrollment Network

    Lindsey Schwarz-Nichols

    lschwarz@lacrossecounty.org

  • A woman standing outdoors near a river, with a bridge structure behind her, leafless trees, and a walking path, in black and white.

    Hmong Enrollment Network

    You Lee

    youlee@newhmongprofessionals.org