Covering Wisconsin
Impact Report 2024
Record numbers of Wisconsin residents participated in the 2024-25 Open Enrollment period for the Affordable Care Act (ACA) Marketplace.
In all, a total of 313,579 Wisconsin residents selected Marketplace health insurance plans, an 18% increase over the 2023-2024 Open Enrollment period.
These record numbers were made possible through the wide and multi-faceted reach of Covering Wisconsin’s 2024 promotion, education, and enrollment efforts shown here.
Enrollment Workforce Capacity
Navigators help consumers review their health plan options, renew or enroll in coverage, find financial assistance, resolve billing or coverage problems and file appeals.
Additionally, they actively work within communities to raise awareness and educate professionals at community organizations about publicly available health insurance and what to do in the case of health insurance scams.
Navigators are stationed around the state and are essential in connecting Wisconsin residents (from all 72 counties) to healthcare coverage. Navigators are federally-licensed to provide free help year round and help anyone in Wisconsin secure health insurance coverage, seek timely care, and navigate the healthcare system.
42 individual licensed and certified Navigators statewide
10 Navigators bilingual in Spanish
3 Navigators bilingual in Hmong
4 Navigators with Tribal membership or heritage.
9 subcontracted Navigator partner agencies
Consumer Assistance & Enrollment
97,013
Consumers helped with insurance issues
9,656
5,615
Individuals assisted with enrollment
Medicaid applicants helped
Statewide Marketing Reach
15,384,975
Digital impressions through social media, streaming TV, and Google ads
4,161,346
Consumers reached through Social Media and Google
229,405
Clicks from digital ads
Incoming Traffic Generated
12,000
Phone calls to Covering Wisconsin
25,098
WebChat uses
Total visits to CoveringWI.org and WisCovered.com landing pages
346,000
5,137
Referrals from 2-1-1 helpline about health insurance
Outreach and Education
In 2024, Covering Wisconsin Navigators participated in 239 informational and tabling events educating the public about key health insurance terms, concepts, and programs. We further gave 141 trainings for organizations who then help share health coverage information with their communities
24,744
40,619
Total materials distributed including outreach cards, How-To sheets, fliers, business cards, and others.
Outreach Cards distributed
9,563
How-To educational sheets shared
15,653
Conversations with consumers about health insurance resources at events
114,893
People attended information, tabling, and/or enrollment events
Regional & Affinity Networks (RENs)
Since 2023, CWI has hosted and extended funding support to these regional, affinity, and statewide networks. RENs provide a venue for state and local partners to stay informed about policy changes, enrollment trends, and on-the-ground consumer situations. RENs offer an opportunity for outreach and messaging coordination among enrollment assisters, health plans and systems, and governmental agencies.
10 RENs: 8 regional and 2 affinity enrollment networks, including the Hmong Enrollment Network and Latine Enrollment Network
2,335 members, with over 400 members attending meetings per calendar quarter
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Milwaukee Enrollment Network (MKEN)
Justin Rivas
jrivas@mkehcp.org
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Latine Enrollment Network
Lourdes Godinez
lourdes@micentro.org
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East Central Enrollment Network
Julia Garvey
julia.garvey@thedacare.org
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Southeast Enrollment Network
Caroline Gomez-Tom
caroline.gomez@wisc.edu
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Northeast Enrollment Network
Tony Lee
anthony.lee@wisc.edu
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Northwest Enrollment Network
Mike Rust
mike@safetyweb.org
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Central Enrollment Network
Tina Marshalek
tina.marshalek@wisc.edu
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Southwest Enrollment Network
Caroline Gomez-Tom
caroline.gomez@wisc.edu
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Western Enrollment Network
Lindsey Schwarz-Nichols
lschwarz@lacrossecounty.org
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Hmong Enrollment Network
You Lee
youlee@newhmongprofessionals.org
