Support This Work

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Why invest?

We will continue to sing the praises of the great Wisconsin navigators we have been so fortunate to have. Covering WI does such important work, and we are happy to support you!  

—  Cathy Mahaffey, Common Ground Healthcare Cooperative, Chief Executive Officer

Contributions to Covering Wisconsin make it possible for consumers to learn about available coverage options and to get enrollment help from knowledgeable and well-connected assisters around our state. 

Together, our contributors advance health and well-being of Wisconsin residents through these shared goals:

  • Promote and maintain Medicaid and Marketplace enrollment for Wisconsin residents.

  • Reach and assist all who experience barriers with health coverage access.

  • Improve continuity and effective use of health coverage in Wisconsin.

Thank you for the work you and your team do day in and day out. It really matters and I’m glad we can support it. 

— Juli Aulik, UW Health, Director of Community Relations

Health insurance outreach and enrollment yields substantial benefits to Wisconsin residents, to health care providers and payers, and to the state economy. Covering Wisconsin’s assistance with enrollment in and retention of Medicaid and the Marketplace coverage:

  • reduces uncompensated health care

  • promotes access to needed health care

  • encourages care at the right time, in the right setting

  • supports use of preventive services

  • allows for appropriate management of chronic conditions

  • supports consumers with inappropriate or unauthorized enrollments and scams

  • reduces household financial stress

The return on this investment is clear: adding 1,000 additional enrolled consumers to subsidized ACA Marketplace coverage yields an estimated $6.8 million in annual federal subsidy support to our state – a greater than 10:1 return on the dollar invested. Savings to providers from reductions in uncompensated care will further multiply this return on investment.

Our Medicaid and Exchange teams are very grateful for the amazing work that Covering Wisconsin does, and we are excited to be able to provide resources to help you all continue to connect members and families with needed coverage! 

— Kevin Moore, UnitedHealthCare, Chief Growth Officer

How to match funding:

Your generous contribution to Covering Wisconsin’s Coverage Campaign may be eligible for match!

Your contribution can be matched with federal funds by the Wisconsin Department of Health Services, doubling the impact of your support. This is a 1:1 match and so doubles your impact and our ability to raise health coverage awareness and access in Wisconsin.

If your contribution is NOT eligible for match, you can still donate. Follow these steps to contribute directly to Covering Wisconsin:

  1. Go to www.supportuw.org

  2. In the top right corner, click on the “give now” button

  3. In Find Your Cause, enter “Covering Wisconsin” or campaign number "112380028"

To be eligible for contribution match:

To be eligible:

  • Dollars used to provide your contribution cannot originate from federal funds.

  • All checks must arrive at DHS no later than August 31, 2025. Please allow at least 4 weeks for delivery.

To contribute and match:

  • Contributions must be submitted by paper check, payable to WI Dept of Health Services.

  • On the check Memo line, write: For 2025 CWI Coverage Campaign

  • Send by postal mail to the following address:

    Wisconsin Dept of Health Services

    Division of Medicaid Services

    ATTN: BFAM Financial Specialist

    PO Box 309

    Madison, WI 53701-0309

Donor Recognition & Benefits

Contribution levels can be customized to suit your agency's needs and preferences. 

Contributor - $5,000

Includes:

  • Logo on the Enrollment Conference slideshow and webpage

  • 1 free registration for the annual Enrollment Conference

Leader - $25,000

Includes:

  • Logo on the Enrollment Conference slideshow and webpage

  • 1 free registration for the annual Enrollment Conference

  • Your logo included on our Outreach and Promotions Toolkit

  • Logo included on our TV advertisements, digital and traditional

Facilitator - $10,000

Includes:

  • Logo on the Enrollment Conference slideshow and webpage

  • 1 free registration for the annual Enrollment Conference

  • Your logo included on our Outreach and Promotions Toolkit

Visionary - $50,000

Includes:

  • Logo on the Enrollment Conference slideshow and webpage

  • 1 free registration for the annual Enrollment Conference

  • Your logo included on our Outreach and Promotions Toolkit

  • Logo included on our TV advertisements, digital and traditional

  • Acknowledgement at Open Enrollment kick-off events

Frequently Asked Questions

  • WI DHS has confirmed that contributions to governmental units are tax-deductible, including these contributions through DHS to Covering Wisconsin.

  • As a governmental organization, there is no requirement for DHS to provide a written acknowledgement like what is required from most non-governmental charitable organizations.

    If this is required by your agency, please reach out to Helena Gilbertson, helena.gilbertson@wisc.edu, for more information.

  • DHS is unable to create an invoice or request for payment given that these are considered voluntarily given donations.

    If this is required by your agency, please reach out to Helena Gilbertson, helena.gilbertson@wisc.edu, for more information.

  • Once contributions are mailed to the DHS-designated mailbox listed above and eligibility is confirmed, the checks are processed and provided to Covering Wisconsin through a contract.

  • Be sure to mail your check at least 4 weeks in advance and carefully follow the instructions listed above to help ensure your contribution arrives on time and can be counted.

    If your contribution does not arrive at the DHS designated mailbox by August 31, 2025, you may be asked to cancel your check. Though your contribution will not be able to generate match, you can still contribute to Covering Wisconsin at any time of the year through our account at The UW Foundation.

    To make a gift, visit The UW Foundation website (secure.supportuw.org/give/) and type Covering Wisconsin in the Find Your Cause search bar.

  • Contributions to Covering Wisconsin (CWI) are also accepted through The UW Foundation, where CWI has a designated account. These contributions can be made at any time of the year.

    Please note that donations made through The UW Foundation are not eligible for match.

    To make a gift, visit The UW Foundation website (secure.supportuw.org/give/) and type Covering Wisconsin in the Find Your Cause search bar.

  • If you have any questions about this campaign such as how to donate, how donations are used, other ways that you can support Covering Wisconsin, or would like to notify us of your contribution, please email our team at coveringwi@cwi.wisc.edu.