Promotions 2023
45.5
Million
total impressions
130,685
total visits to advertised landing pages
Wisconsin Broadcasters Association Public Education Program:
Social Media
Television
Radio
666,008 Impressions
17,583 Engagements
281 Social media posts
7.5 Million Impressions
1 Million Audience reach
11.8 Million Impressions
2.5 Million Audience reach
Digital media campaign:
Impressions
8,366,042
40,709
Click throughs to WisCovered.com
This included target Google ads, video streaming ads on Hulu, Youtube, and other channels, and audio streaming ads on Spotify and Pandora.
Social Media Influencers:
Visits to WisCovered:
1,455,488 Impressions
34,337 Engagements
114,747 Sessions
89,954 Unique users
Visits to Coveringwi.org
15,938 Website visits
6,151 Get Covered Enrollment tool visits
1,516 Visits from Navigators and Community Partners to the Covering Wisconsin Toolkit page
Covering Wisconsin Web Chat:
12,023 Uses of the tool
1,081 FPL Calculator tool uses
208 Live chat requests
246 People wanted to learn more about Medicare
Rural Newspaper ads:
Rural newspaper ads placed in Northern, Western, and central Wisconsin
159
243,609
Total readers of throughout a circulation of 24 paper distributors
Billboard Campaign:
Impressions
6,591,843
25 Billboards
in Northwest, Central, and Western Wisconsin
*Initial data - waiting on final report from Billboard Company
