Covering Wisconsin

Annual Report 2023

Consumer Assistance & Enrollment

Record numbers of Wisconsin consumers participated in the 2023-24 open enrollment period for the Affordable Care Act (ACA) Marketplace.

The federal government newly reported that 263,866 residents selected ACA health insurance plans for 2024 – a 21% increase over the 2022-23 open enrollment period.

87,851

Direct consumer assistance services delivered

9,569

5,940

Virtually all (257,000) have effectuated their enrollment by paying their first month’s premium.

Over 77% of this year’s consumers were re-enrolling in plans, while 60,605 new consumers gained coverage through Wisconsin’s ACA Marketplace.

Helped with enrollment

Medicaid applicants helped

Statewide Marketing Reach

20,152,507

Digital impressions through social media, streaming TV, and Google ads

206,055

Clicks from digital ads

3,861

211 service calls about health insurance

59

Bus placards and bus stop locations

116,380

Covering Wisconsin page visits

117,000

WisCovered page visits

111,527

Rural cable TV airings

22

Rural newspaper ads placed

Partnerships around the state

Navigators and other enrollment assisters are essential in connecting Wisconsin residents to coverage. Over 205,000 consumers rely on active engagement to review their health plan options and available financial assistance to renew their coverage and re-enroll.

Auto-enrollment accounts for just 28% of re-enrollments. Wisconsin’s rural consumers show significant reliance on the ACA Marketplace, accounting for 37% of all plan selections – exceeding the proportion (33%) of state residents in rural areas.