Covering Wisconsin

Annual Report 2023

Consumer Assistance & Enrollment 

Record numbers of Wisconsin consumers participated in the 2023-24 open enrollment period for the Affordable Care Act (ACA) Marketplace.

The federal government newly reported that 263,866 residents selected ACA health insurance plans for 2024 – a 21% increase over the 2022-23 open enrollment period.    

Icon of three people standing side by side inside a speech bubble.

87,851

Direct consumer assistance services delivered

Icon of a headset with a microphone for customer service or support

9,569

5,940

Virtually all (257,000) have effectuated their enrollment by paying their first month’s premium.

Over 77% of this year’s consumers were re-enrolling in plans, while 60,605 new consumers gained coverage through Wisconsin’s ACA Marketplace.   

A smiling woman with glasses, a smiling man, and a young man hugging outdoors with a blurred green background.
A woman holding a young child outdoors during autumn, with trees and fall foliage in the background.

Helped with enrollment

Outline of the state of Minnesota with a medical cross symbol inside, enclosed in a circle.

Medicaid applicants helped

Statewide Marketing Reach 

A flyer offering help with health insurance applications, renewals, and more in Wisconsin, featuring a healthcare professional and an older man.

20,152,507

Digital impressions through social media, streaming TV, and Google ads

A woman smiling and talking on the phone with a background of text in Spanish asking if she needs help paying her health insurance. The text also states that assistance is free and provides a phone number.
A digital illustration of a hand pointing at a network or connected nodes inside a circle.

206,055 

Clicks from digital ads

Icon of a bus inside a circular frame.
Icon of a smartphone with curved lines around it indicating wireless connection.

3,861

211 service calls about health insurance

59

Bus placards and bus stop locations

Screenshot of a health insurance website for Covering Wisconsin, showing the header menu with links, a chat widget, and a background image of smiling people.

116,380

Covering Wisconsin page visits

Website homepage for WisCovered featuring a man with two young children, promoting keeping health insurance, with a chat window for health insurance support.

117,000

WisCovered page visits

Icon of stacked documents or papers inside a circle.
An icon of a vintage television with two antennas inside a circle.

111,527

Rural cable TV airings

22

Rural newspaper ads placed

Partnerships around the state

Navigators and other enrollment assisters are essential in connecting Wisconsin residents to coverage. Over 205,000 consumers rely on active engagement to review their health plan options and available financial assistance to renew their coverage and re-enroll. 

Auto-enrollment accounts for just 28% of re-enrollments. Wisconsin’s rural consumers show significant reliance on the ACA Marketplace, accounting for 37% of all plan selections – exceeding the proportion (33%) of state residents in rural areas.  

Icon of a megaphone emitting sound waves inside a circle.
Icon of a smartphone with curved lines indicating wireless charging or signal within a cloud outline.

24,244

Outreach cards and fliers distributed

12,630

Text messages sent

Two women sitting on a couch having a conversation in a well-lit office with plants and city views outside the window.
Color-coded map of Wisconsin showing different regions covered by various health organizations, with labels for each region and organization.
Two women sitting at a desk in an office, looking at a computer screen and discussing. One woman is holding a pen, and they are engaged in a conversation.
Icon of a headset with a microphone, representing customer support or communication.
Icon of a person giving a presentation on a screen, with a computer tower beside it.

4,293

Conversations with clients about health insurance resources

50,500

Listeners during 3 radio interviews