Covering Wisconsin

2025 Impact Report

Key Highlights

At Covering Wisconsin, our mission remains rooted in connecting individuals and families across the state with the health coverage they deserve.

Through dedicated outreach, personalized assistance, and a commitment to serve any resident, we have helped hundreds of thousands of Wisconsinites navigate their coverage options with confidence.

This report highlights our successes and the impact of our work as we continue our focus on accessibility, innovation, and community well-being.

A map of Wisconsin showing counties color-coded as blue for remote assistance and orange for in-person assistance, with a legend indicating these categories.

Click the buttons to visit each section

Public Enrollment
Public Enrollment
Education and Outreach
Education and Outreach
Public Awareness
Public Awareness

Health Insurance Enrollment

291,336

individuals enrolled in a Marketplace plan.

During the 2025-26 Open Enrollment period, a total of 291, 336 Wisconsin residents signed up for health insurance through the Affordable Care Act (ACA) Marketplace.

This represents a 7% decrease as compared to the 2024-25 Open Enrollment period, though a 9% increase over the 2023-24 period. Consumer retention was made possible through the reach of Covering Wisconsin’s promotion, education, and enrollment efforts.

An infographic showing three statistics: 74,147 coverage services delivered directly to consumers, 13,360 individuals assisted with marketplace enrollment or Medicaid application, and 22,089 phone or WebChat contacts assisted with coverage.
A group of people gathered around a laptop in a library or bookstore, with a woman smiling and working on the laptop as others look on.

In 2025, Covering Wisconsin helped state residents access, understand, use, and keep health coverage by way of a dedicated team of 42 federally-certified and state-licensed Navigators. 

These Navigators included 11 bilingual Spanish-speakers and 2 bilingual Hmong-speakers.

Pie chart indicating 97% satisfaction rate with navigation.

Our exceptional 97% satisfaction rating reflects the expertise, commitment, and tireless drive for problem resolution our Navigators provide throughout the year. 

This supports Marketplace Open Enrollment and special enrollment periods, Medicaid application that can take place at any time, and all questions about using, paying for, appealing, and keeping coverage.

Education and Outreach

Line drawing of diverse group of eight people standing side by side with arms around each other's shoulders, in different colors and styles, illustrating unity or teamwork.

44,963

Individuals connected with Navigators at information, tabling, and outreach events in 2025.

Navigators emphasize offering education and increasing awareness among the public about health coverage options and understanding all aspects of health insurance.

Two colorful flyers promoting health insurance sign-up with a photo of smiling woman with glasses and dreadlocks, colorful text, outline illustrations of diverse people, QR code, and website URL.

30,517

total materials distributed including outreach cards, How-To sheets, fliers, business cards, and others.

These resources helped Wisconsinites better understand their health coverage options, access enrollment support, and connect with our team, amplifying our outreach efforts across the state.

Infographic with icons showing outreach cards distributed, educational sheets shared, conversations about health insurance, information events, and training sessions, with respective numbers: 17,798; 7,976; 22,302; 131; 105.
Graphic design of the state of Wisconsin with connected dots and lines, emphasizing the 2023 Wisconsin Health Insurance Enrollment Conference, with the words 'Wisconsin 2023 Health Insurance Enrollment Conference' in bold text.

362

Registrants for the 2025 Wisconsin Enrollment Conference, with 122 organization represented, and 219 professionals earning full state licensing credits.

Map of Wisconsin divided into regions with counties shaded in different colors, showing the Latine Enrolment Network in pink, the Hmong Enrolment Network in orange, and other regions in blue, purple, green, and yellow.

2,250

participants in Regional and Affinity Networks. 

These networks offer local and population-focused venues for time-sensitive coverage assistance communication and coordination among governmental agencies, community organizations, health insurance carriers, and more.

Public Awareness

2,259,481

Digital impressions through social media and Google ads.

These promotions aim to increase awareness among Wisconsin residents about health coverage and enrollment opportunities so they can access needed care.

Three health-related promotional cards, one about colon health featuring a cartoon colon, another about healthcare costs showing a smiling woman on the phone with a laptop, and a third about communities serving Wisconsin with a smiling woman holding a book. All cards include logos for Covering Wisconsin.
Infographic with four pink location markers showing digital interaction data: clicks from digital ads, total visits to CoveringWI.Org and WiscOvered.com landing pages, unique visitors to the website, and page views. Each marker has an icon and a large number with a caption underneath.
Three overlapping promotional posters: the front one has a cartoon clock with legs and briefcase, with text about signing up for health insurance starting January 1; the left one features a frog on a branch with text in Spanish about frog conservation and medical insurance registration deadline of November 1; the right one shows a fish in a hand and a jar of worms, with text in Spanish about worm infection prevention and coverage starting January 1.

500,116

Consumer-Facing Social Media and Google Appearances, reaching Wisconsin residents through targeted campaigns and outreach initiatives.