Covering Wisconsin
2025 Annual Report
Key Highlights
At Covering Wisconsin, our mission remains rooted in connecting individuals and families across the state with the health coverage they deserve. Through dedicated outreach, personalized assistance, and a commitment to equity, we have helped thousands of Wisconsinites navigate their coverage options with confidence.
This report highlights our progress, the challenges we have addressed, and the impact of our work as we move forward with a renewed focus on accessibility, innovation, and community well-being.
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Public Enrollment:
291,336
individuals enrolled in a Marketplace plan.
Through targeted outreach and personalized assistance, we helped Wisconsinites across the state, including those in rural and underserved areas, secure the coverage they need.
Covering Wisconsin is proud to have a dedicated team of 42 individual and certified Navigators throughout the state, committed to helping Wisconsinites access and understand their health coverage options.
Among them, 11 are bilingual Spanish-speaking Navigators and 2 are bilingual Hmong-speaking Navigators.
Our exceptional 97% satisfaction rating reflects the expertise, dedication, and personalized support our Navigators provide enrolling the public in the plans that best meet their needs.
Community Outreach:
44,963
people connected with Covering Wisconsin at information, tabling, and enrollment events this year—getting guidance and support to access health coverage.
30,517
total materials distributed including outreach cards, How-To sheets, fliers, business cards, and others.
These resources helped Wisconsinites better understand their health coverage options, access enrollment support, and connect with our team, amplifying our outreach efforts across the state.
362
Registrants for the 2025 Covering Wisconsin Annual Enrollment Conference with 122 Organizations Represented, and 219 professionals earning full licensing credits.
2,250
statewide Regional Enrollment Network members helping to provide a venue for open communication between local partners, the Department of Health Services, and other statewide partners to meet the health coverage needs of Medicaid members, people who are uninsured, and the local community
Marketing & Communications:
2,259,481
digital impressions through social media and Google ads, connecting thousands of individuals with timely information and encouraging them to take action to secure the coverage they need.
500,116
Consumer-Facing Social Media and Google Appearances, reaching Wisconsin residents through targeted campaigns and outreach initiatives.