Covering Wisconsin
2025 Impact Report
Key Highlights
At Covering Wisconsin, our mission remains rooted in connecting individuals and families across the state with the health coverage they deserve.
Through dedicated outreach, personalized assistance, and a commitment to serve any resident, we have helped hundreds of thousands of Wisconsinites navigate their coverage options with confidence.
This report highlights our successes and the impact of our work as we continue our focus on accessibility, innovation, and community well-being.
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Health Insurance Enrollment
291,336
individuals enrolled in a Marketplace plan.
During the 2025-26 Open Enrollment period, a total of 291, 336 Wisconsin residents signed up for health insurance through the Affordable Care Act (ACA) Marketplace.
This represents a 7% decrease as compared to the 2024-25 Open Enrollment period, though a 9% increase over the 2023-24 period. Consumer retention was made possible through the reach of Covering Wisconsin’s promotion, education, and enrollment efforts.
In 2025, Covering Wisconsin helped state residents access, understand, use, and keep health coverage by way of a dedicated team of 42 federally-certified and state-licensed Navigators.
These Navigators included 11 bilingual Spanish-speakers and 2 bilingual Hmong-speakers.
Our exceptional 97% satisfaction rating reflects the expertise, commitment, and tireless drive for problem resolution our Navigators provide throughout the year.
This supports Marketplace Open Enrollment and special enrollment periods, Medicaid application that can take place at any time, and all questions about using, paying for, appealing, and keeping coverage.
Education and Outreach
44,963
Individuals connected with Navigators at information, tabling, and outreach events in 2025.
Navigators emphasize offering education and increasing awareness among the public about health coverage options and understanding all aspects of health insurance.
30,517
total materials distributed including outreach cards, How-To sheets, fliers, business cards, and others.
These resources helped Wisconsinites better understand their health coverage options, access enrollment support, and connect with our team, amplifying our outreach efforts across the state.
362
Registrants for the 2025 Wisconsin Enrollment Conference, with 122 organization represented, and 219 professionals earning full state licensing credits.
2,250
participants in Regional and Affinity Networks.
These networks offer local and population-focused venues for time-sensitive coverage assistance communication and coordination among governmental agencies, community organizations, health insurance carriers, and more.
Public Awareness
2,259,481
Digital impressions through social media and Google ads.
These promotions aim to increase awareness among Wisconsin residents about health coverage and enrollment opportunities so they can access needed care.
500,116
Consumer-Facing Social Media and Google Appearances, reaching Wisconsin residents through targeted campaigns and outreach initiatives.