Covering Wisconsin
Annual Report 2023
Consumer Assistance & Enrollment
Record numbers of Wisconsin consumers participated in the 2023-24 open enrollment period for the Affordable Care Act (ACA) Marketplace.
The federal government newly reported that 263,866 residents selected ACA health insurance plans for 2024 – a 21% increase over the 2022-23 open enrollment period.
87,851
Direct consumer assistance services delivered
9,569
5,940
Virtually all (257,000) have effectuated their enrollment by paying their first month’s premium.
Over 77% of this year’s consumers were re-enrolling in plans, while 60,605 new consumers gained coverage through Wisconsin’s ACA Marketplace.
Helped with enrollment
Medicaid applicants helped
Statewide Marketing Reach
20,152,507
Digital impressions through social media, streaming TV, and Google ads
206,055
Clicks from digital ads
3,861
211 service calls about health insurance
59
Bus placards and bus stop locations
116,380
Covering Wisconsin page visits
117,000
WisCovered page visits
111,527
Rural cable TV airings
22
Rural newspaper ads placed
Partnerships around the state
Navigators and other enrollment assisters are essential in connecting Wisconsin residents to coverage. Over 205,000 consumers rely on active engagement to review their health plan options and available financial assistance to renew their coverage and re-enroll.
Auto-enrollment accounts for just 28% of re-enrollments. Wisconsin’s rural consumers show significant reliance on the ACA Marketplace, accounting for 37% of all plan selections – exceeding the proportion (33%) of state residents in rural areas.
24,244
Outreach cards and fliers distributed
12,630
Text messages sent
4,293
Conversations with clients about health insurance resources
50,500
Listeners during 3 radio interviews