October 1st 2024 - January 15th 2025
Open Enrollment Activities
Total Digital Ad Impressions:
4,234,118
Total Digital Ad Clicks:
57,353
Covering Wisconsin
21,000
Visitors to the website
30,000
Website pages visited
WisCovered
71,262
Website pages visited
51,092
Visitors to the website
Google & Social Media Ad Performance
Total ad impressions:
1,307,504
Total clicks:
20,740
Impressions: 2,295,443
Reach: 1,384,012
Clicks: 36,613
Top performing ad from Google
Top performing ad from TikTok
Impressions: 600,823
Reach: 168,199
Clicks: 7,799
Impressions: 284,981
Reach: 24,154
Clicks: 2,241
Top performing ad from Meta
Top performing ad from Snapchat
Reach:
1,855,465
Impressions: 421,700
Reach: 279,100
Clicks: 10,700
Spectrum Streaming Performance
