October 1st 2024 - January 15th 2025

Open Enrollment Activities

Total Digital Ad Impressions:

4,234,118

Total Digital Ad Clicks:

57,353

Homepage of Covering Wisconsin website with navigation menu, title 'Connect to Care, Engage in Health', and a chat window for health insurance help. Background shows a smiling woman and child.

Covering Wisconsin

Line drawing of three people, with one larger figure in the center and two smaller figures on either side, enclosed in a speech bubble.
A digital icon of a hand pointing or clicking on a network or connected nodes symbol inside a speech bubble.

21,000

Visitors to the website

30,000

Website pages visited

A father and daughter smiling together, with the father wearing a red and white striped apron, in a bright room with sunlight and green plants in the background. The father is helping his daughter with an activity, both appearing happy.

WisCovered

A hand icon pointing at a network or connected nodes within a circular outline, symbolizing technology or connectivity.
Line drawing of three people inside a speech bubble

71,262

Website pages visited

51,092

Visitors to the website

Google & Social Media Ad Performance

Total ad impressions:

1,307,504

Total clicks:

20,740

Colorful Google logo with a black background.

Impressions: 2,295,443

Reach: 1,384,012

Clicks: 36,613

Top performing ad from Google

Top performing ad from TikTok

Impressions: 600,823

Reach: 168,199

Clicks: 7,799

Stylized TikTok logo with black background, featuring blue and red musical note shapes.
Snapchat logo with a yellow background and a white ghost outline.

Impressions: 284,981

Reach: 24,154

Clicks: 2,241

Top performing ad from Meta

Top performing ad from Snapchat

Reach:

1,855,465

Illustration of a cat with a colorful unicorn horn and rainbow hair, promoting affordable health insurance in Wisconsin.

Impressions: 421,700

Reach: 279,100

Clicks: 10,700

Blue infinity symbol logo on a transparent background.

Spectrum Streaming Performance

Total impressions:

631,171

Top Spectrum Impressions by Network:

Logo of Fox News Channel with blue background, white text, and a red banner with white text that reads 'channel'.

95,715

Netflix logo with a red background.

46,033

ESPN logo in black on a white background

17,308

Paramount Network logo in blue with stylized text.

16,582

Comedy Central logo with a yellow concentric circle design and bold black text to the right.

13,977

Logo with the words "SPECTRUM NEWS" in blue on a white background.

64,152

Sign with the word 'THANK' in bold white letters on a dark blue background.

23,725

The image features the word 'Hallmark' written in cursive with a star symbol at the beginning and a crown above the letter 'h', all in outline style.

17,141

NBC logo with colorful peacock and the text 'MSNBC' underneath.

15,538

Logo of the History Channel featuring a large gold and orange letter H with black and green text below that says 'History' and a red and green stylized underline.

13,648

CNN logo in red and white.

13,526